![]() ![]() Then, Threat of substitutes, in this case, Tokopedia is not too strong or weak because there’s a lot of business or business services can be used as a substitute, example like there’s offline store, boutique, market, mall, etc. ![]() The products offered are very diverse and include all needs from buyers. If the buyer has a large financial capability, then of course the buyer can choose more freely what products he wants. Third, Bargaining power of buyers, the bargaining power of buyers is in a high position because it is adjusted to the wants and financial capabilities of the buyers of the company's products. ![]() Second, Bargaining power of suppliers, power suppliers in tokopedia is strong enough, because there’s a lot of interesting product in Tokopedia. This can be seen from the high level of Tokopedia transactions, and the level of promotion that is more significant compared to the newcomer companies. So it can be concluded that the threat of new entrants in this era is not too dangerous for the Tokopedia. In terms of company promotion, newcomers must work hard in marketing. First, Threat of new entrants, to enter competition, newcomers must provide substantial capital, on the other hand, entrants must have a reasonably good business strategy. Porter’s Five Forces Analysis of the strength of the company through five strengths Tokopedia. ![]()
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